SXO-Optimization-JWS-Aruba

Search Experience Optimization

What is SXO?

SEO Services > UX Design >

Optimizing The Search Results
For A Better User Experience

Search engine optimization is essential to digital marketing success. SEO techniques are the tools of choice to be able to properly position a site on search engines, and thus to increase their visibility; the ultimate goal is to reach and then retain prospects by turning them into customers. Making the most of quality traffic is, in other words, the goal of the user experience that is now called the UX.

The basic principles of SEO are used to improve the user’s experience, making navigation across the website as intuitive as possible and leading to the desired conversion. That way, your site is both well ranked and effective.

What is Search Experience Optimization?

SXO ≈ UX + SEO

Search eXperience Optimization, or SXO, is a discipline that combines SEO (Search Engine Optimization) and UX (User Experience). By combining these two disciplines, the basic principles of SEO are used to improve the user’s experience, making navigation across the website as intuitive as possible and leading to the desired conversion. That way, your site is both well ranked and effective. Any comprehensive web strategy must therefore take into account this synergy or union between the SEO and the UX called SXO. The biggest advantage of SXO is that it meets the requirements of both Internet users and search engines.

The Core Principles of Search Experience Optimization 

  • Usefulness - Is your site helpful to your intended audience? Is the content in line with what the user was initially searching for, and did they find it useful?
  • Usability - Does your site meet the expectations of your audience? You need to ensure it is intuitive, easy to navigate, loads quickly, and has clear call-to-actions.
  • Findability - Are your pages optimized to help Google match your page with the right audience? Headers and clear navigation to make sure your products and content are quick and easy for viewers and web crawlers to find.